A Family Business Built to Last
Value Carpets Inc., a specialty manufacturer of grass carpet, indoor/outdoor carpet, and marine carpet, announces new ownership. Jeremy Tatum, former Director of Operations for Logistics with Mohawk, has purchased the company from its previous owners, Wayne and David McDaniel and Laura McDaniel Lowery.
Value Carpets Inc. was started on January 2, 1975, by Carlton McDaniel and Carl Poteet, focusing on the niche market of grass carpet. After buying out Mr. Poteet, Carlton grew the business by adding indoor/outdoor carpet and marine carpeting.
Wayne joined the family business in 1982 and became President when Carlton retired in 1992. David joined the business in 1995 and took over as President when Wayne retired in 2015. When Jeremy learned that the McDaniels were contemplating selling the business, he envisioned owning a business that he could pass down to his three sons. Being a cousin to the McDaniels made this an opportunity for the business to stay in the family, which all were excited about.
With the recent challenges in the grass and indoor/outdoor fields, Jeremy knew that the possibility of growing the business was strong. After securing new sources for yarn, Jeremy has positioned himself to be able to fill the voids left by other manufacturers who have dropped product lines and colors recently.

Value. Quality. Integrity.
Three principles have shaped how we manufacture products and build relationships for more than five decades.
Make Every Order Count
We own the manufacturing process from raw materials to finished goods. By maintaining cost effective manufacturing processes and a large inventory, we work to provide greater value to our customers.
Quality You Can See and Feel
Decades of manufacturing experience have shaped our approach to quality. We maintain high standards throughout the process to deliver products our dealers and distributors can rely on.
Relationships Built on Trust
We believe strong business relationships are built through honesty, consistency, and doing what is right. That commitment has helped us build relationships with vendors, dealers, and distributors that span generations.
We Control More of the Process
From sourcing raw materials to producing finished goods, we stay close to the manufacturing process so we can better control quality, value, and consistency.
51+ Years of Manufacturing Excellence
More than five decades of manufacturing knowledge gives our customers an experienced partner they can depend on.
Made in USA
We take pride in manufacturing our products domestically and supporting American manufacturing.
Family and Veteran Owned
ValueCarpets, Inc. remains a privately held, family owned and veteran owned business.
Custom Manufacturing
We often manufacture custom runs on request to help meet specific product requirements.
A Legacy Carried Forward
ValueCarpets, Inc. has remained a family business across three generations, with each generation helping shape the company for what comes next.

Carlton McDaniel
President and Founder

Wayne McDaniel
President

David McDaniel
President

Jeremy Tatum
President